Creative Agency: Preacher
In-House Production: Xfinity Creative
Director: David Dobkin / RSA
Editor: Jim Hutchins / HutchCo
Agency: Xfinity Creative
Director: Steve Miller / Radical Media
Editor: Brian Sanford / Versus
Agency: Xfinity Creative
Director: Clay Weiner / Biscuit Filmworks
Editor: Brian Sanford / Versus
Agency: Publicis Seattle
Press:
THE VERGE “wonderfully self-aware Super Bowl ad”
ADWEEK: “hilariously on-point spot”
THE GUARDIAN “Ha! Kim Kardashian is mocking her own vanity!”
Director: Paul Hunter / Prettybird
Editor: David Brodie / Rock Paper Scissors
VFX: Method
Creative Agency: Gallegos
Production: Xfinity Creative
Director: Peter Thwaites / The Corner Shop
Editor: Bill Smedley / Work
VFX: Preymaker
Agency: HAVAS
Director: Jason Harrington / Paydirt
Agency: Vitro
Director: Laerke Herthoni / ICONOCLAST
Editor: Edward Line / Cartel
Creative Agency: Gallegos
In-house Production: Xfinity Creative
Director: Michael Gracey / Partizan
Agency: DCX Growth Accelerator
Press:
GMA: “A sharp move”. “Brilliant.” “Really, really smart.”
Maxim: “…some kind of Don Draper-level brilliant marketing…This was pure genius.”
Huffington Post: "Bravo, Payless. Bravo."
Zero Hedge: "From Fake News To Fake Shoes - How Payless Pranked So-Called Influencers”
Adage: “DCX Growth Accelerator turns bargain sneakers into boutique footwear”
Director and Producer: David Logan / DCX Studio
Editor: Brian Sanford / Versus
