Produced a variety of unconventional digital and large-format installations, including out-of-home digital billboards designed to interrupt the normal visual rhythm of public spaces in unexpected ways.

Working closely with Xfinity Creative’s print production team, we identified the vendors, fabrication techniques, and materials needed to bring these unusual executions into the real world. Which, in practice, often meant solving problems that felt closer to industrial design or architectural installation than traditional advertising production.

Some pieces lived on the sides of boats. Others were designed to resemble exploding rock formations and installed directly onto scaffolding at active construction sites or at the base of escalators inside busy train stations. The goal wasn’t simply visibility - it was creating something dimensional and strange enough to briefly interrupt people’s autopilot.

We also partnered with the crew at Versus in New York to create a photoreal 3D video extension of the campaign, helping blur the line between physical installation and digitally generated spectacle.