Working with Justin Barnes and Rob Meyers at Versus, along with Jake Berman and the team at Sphere on this Exosphere takeover and residency, was a reminder that entirely new media platforms create entirely new creative and production challenges.

The Exosphere is a fundamentally different way to think about out-of-home. It’s closer to environmental storytelling at architectural scale. Which means ideas that feel clever on a flat screen can either become overwhelming in 360 degrees - or disappear completely.

Although I helped get the project started and stayed involved throughout, the tremendously talented producer Meredith Pariano at Xfinity Creative deserves the credit for navigating a great amount of uncharted territory and bringing it across the finish line.